Building Brands
It takes a village to build and maintain a beloved brand. Strategists, creatives, leaders, customers — everyone plays a crucial part. We go deep on what it takes to win.
The Opportunity to be Original
There’s only one Creative Operations platform like Air — where team collaboration is seamless and...Air Checks All The Boxes
There’s only one Creative Operations platform like Air — where team collaboration is seamless and...Why we sent 30 elderly people to protest an Adweek Conference
At Air, we’re always trying to find new ways to engage our audience and meet them where they are....How to win at Product Hunt
With Air for Teams, we achieved a hat trick: Product of the Day, Week, and Month. Here’s the...On Brand No. 15: What makes a good ad? High production value? Maybe not
Issue No. 15 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....On Brand No. 14: Creating a brick and mortar conduit for DTC brands
Issue No. 14 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....On Brand No. 13: Tommy Clark tells you how to Tweet
Issue No. 13 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....PoV: You’re the SaaS Social Media Intern
I’m Sailor, and I recently finished my tenure as Air’s first-ever social media intern. Here’s...Guide to building landing pages that convert [2022]
There's real science and strategy involved in creating landing pages that convert. This post will...How 21 top wellness brands win on Instagram (and what you can learn from them)
Wellness brands are taking advantages of every sharing capability Instagram has to offer – giving...On Brand No. 12: 🍪 Can't build a business if you don't know what it should taste like
Issue No. 12 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....How August, Misfits Market, and other challenger brands thrive by breaking convention
Challenger brands drive profits and social change by breaking convention in an authentic way —...On Brand No. 11: Digging deep with Kay Kim, Co-Founder of Rooted
Issue No. 11 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....Obscure holidays and blood-filled Nikes: How guerrilla marketing helps startups punch above their budgets
How small brands can win (and have won) with innovative, unconventional, and low-budget guerrilla...On Brand No. 10: Eli Weiss’ unorthodox journey from yeshiva to mascara
Issue No. 10 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....On Brand No. 9: What does it take to run a Pride campaign you can be proud of?
Issue No. 8 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....How brands like Airbnb built winning campaigns on tight budgets
As long as your brand can build and maintain an engaged community, you can leverage that...How to define your brand: 4 core strategies for success
Here are 4 key strategies that will help you define a resonant, successful, and long-lasting brand.On Brand No. 8: Meet Gefen Skolnick, coffee's Chief Gay Officer
Issue No. 8 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands....Brand building: How Notion leverages context, clarity, and community
Notion is able to sustain the success of their brand-building efforts because they’ve embraced...How performance marketing strengthens brand strategy — and vice versa
Brand marketing works, but it's difficult to quantify. Performance marketing helps you scale...How to test and track Facebook ad creative at scale in e-commerce
Facebook is a great place to run your ads, but how do you know if your ads are as effective as...How to get your social media budget approved: Use the best engagement metric
Social media rules the world. Globally, 56.8% of the population (aged 13+) is active on social...Air's Ultimate Guide to Branding
We've done the work so you don't have to. Explore 20 articles that'll teach you everything you...What is a Brand Manager? And why are they important?
In order for a company or organization to stand out from their competitors, developing and...The only branding checklist you'll ever need
We’ve created the ultimate branding checklist for designers, marketers, and other branding...Use this branding questionnaire for your next project
Gather all the necessary information from your client so you can understand their brand identity...Want to learn more about branding? Take these 8 top branding courses
We've put together a list of our favorite branding courses for those looking to go beyond the...5 bold branding fonts to inspire your next project
Explore some of our favorite branding fonts with examples from some of your favorite brands.How to build an authentic brand, with Kevin Lee of immi
We sat down with Kevin Lee, CEO and Co-founder of immi, to talk fostering community and building...Branding vs marketing: Which one is more important?
The terms branding and marketing are often used interchangeably. While the two do work in tandem,...Freelance graphic design pricing: How to set profitable rates for your services
Use this freelance graphic design pricing guide as a starting point for setting your rates.The Brand Glossary
Get up to speed on definitions for 75 common marketing and branding terms.Brand consistency is more important than ever — here's why
Learn what brand consistency means, why it's so crucial, and how to achieve it.Non-profit marketing tips with Robin Hood’s Creative Director
How Robin Hood's Creative Director Mary Power creates effective marketing campaigns.How to build a branding board
A primer on how to create and best utilize a branding board, to be used as a single source of...Slogan vs motto (vs tagline): The ultimate branding showdown
Do you know the difference between slogan vs motto? What about taglines? Find out how slogans,...Audience development: What it is and how to do it
How to create and execute an audience development strategy.Tips to elevate your brand from a real Air customer
Learn branding tips from the best in the biz. Our conversation with Charlotte Cooper, the...Rebranding? Use these branding ideas for inspiration
Use these four iconic rebranding pivots as inspiration when working on your own rebrand or refresh.15 famous logos we love (+5 we don't)
Find out why we love these famous logos to inspire your own logo design process.35 branding quotes to inspire your next design project
Stuck? Need some inspiration? Here are our favorite branding quotes for when you need a little...Why every business is a media business
All modern businesses need visual content to sell their brand.Why you need brand values (and how to create them)
Does your business have documented brand values? Brand values are a core part of your branding....What is Brand Experience?
What exactly is Brand Experience and why is it so important? Hint: it's the combination of brand...User-generated content: A valuable tool in your branding arsenal
User-generated content helps you build trust with potential customers while highlighting your...Rebranding: What you need to know about revamping your brand
Thinking about rebranding? Learn more about when to rebrand and what that process looks like...Brand guidelines: the secret weapon behind memorable brands
Do you really need brand guidelines? Yes, you do. Find out why you need a style guide and how to...NYC Creative Council
Hire freelance creatives, recommended by leaders from brands you know and love.Documentation Made Easy
Imitation is the sincerest form of flattery. 65+ Notion docs for early stage startups.What happens when brands go viral?
Ocean Spray and Fleetwood Mac aren't the first. See which other brands have accidentally gone viral.What do SMMs actually care about?
From visual identity to engagement, our Marketing Intern gets a lesson in social media strategies.Why is content so important?
A conversation with Lerer Hippeau's Director of Brand and Content, Natalie Sportelli.Brand Guidelines Guide
Browse our growing library of style guides from brands you love and learn how to create your own.How did a basketball team become a social media powerhouse?
A conversation with Duke Men's Basketball Creative Director, David Bradley.Are there language trends in branding?
Follower vs Influencer. Logo vs Wordmark. See which marketing buzzwords are trending upwards 📈Why is most branded content so bad?
A conversation with Creative Strategist and fun human, Ben Rosen.Support NYC DTC
New York is home to some of the most beloved brands in the world. Help us support and celebrate...
