Creative Ops
Creative Operations, or Creative Ops, is the work of finding, approving, and sharing content. It's the people, the processes, the tools. We help you optimize it.
The Opportunity to be Original
There’s only one Creative Operations platform like Air — where team collaboration is seamless and...Air Checks All The Boxes
There’s only one Creative Operations platform like Air — where team collaboration is seamless and...Unveiling "Space to Breathe": Air's Manifesto for Revolutionizing Creative Operations
Over the last decade, the nightmare that creative teams face in managing the logistics of content...Wieden+Kennedy’s Nik Reed on learning to create without fear
Nik Reed, an Associate Creative Director at Wieden+Kennedy, shares a few thoughts on what it...David Scott on creative direction, today and tomorrow
David Scott, seasoned creative director, shares a few thoughts on what it means to excel in the...Carmen Love uses creativity to make a positive impact in the world
Carmen Love, Executive Creative Director, shares a few thoughts on what it means to excel in the...divison7’s Ray Smiling shares how he found his voice
Ray Smiling, a Director at divison7, shares a few thoughts on what it means to work as a creative.Adrián Flores: Creative is a trade
Adrián Flores, VP of Creative at The SpringHill Company and Robot, shares a few thoughts on what...160over90’s Mila Golubov keeps an open-door policy
Mila Golubov, Group Creative Director at 160over90, shares a few thoughts on what it means to...Laura Harrington on fostering community with other creatives
Laura Harrington, a freelance creative director and fashion designer, shares a few thoughts on...Peter Neils on investing in the projects that are important to you
Peter Neils, a freelance creative director, shares a few thoughts on what it means to excel in...Shaun Bruce on the art of building decks
Shaun Bruce, freelance creative director, shares a few thoughts on what it means to excel in the...Ruggable’s Emily Simmons tells us what she thinks about “success” in creative work
Emily Simmons, Sr. Director of Design Strategy & Creative Director at Ruggable, shares a few...Johannes Leonardo’s Julian Cohen finds his best inspiration on his daily commute
Julian Cohen, an Associate Creative Director at Johannes Leonardo, shares a few thoughts on what...Translation’s Mina Mikhael champions craft and passion
Mina Mikhael, Group Creative Director at Translation, tells us what the role means to him and...Panther’s Sean Ferguson on why specialization beats generalization
Sean Ferguson, Creative Director at Panther, shares a few thoughts on what it means to excel in...Mike Ruiz on the human relationships at the core of creative work
Mike Ruiz, a creative director with a mixed design and copywriting background, shares a few...George McCalman on the relationship between artistry and creative direction
George McCalman, a creative director and artist, shares a few thoughts on what it means to excel...Omid Amidi tells us how to take feedback without getting defensive
Omid Amidi, an Executive Creative Director, shares a few thoughts on what it means to excel in...Zachary Winterton on learning design the “wrong” way
Zachary Winterton, the Creative Director behind boutique agency Winterton, shares a few thoughts...Weber Shandwick’s Christine Fitzsimons on the art of production
Christine Fitzsimons, Creative Director at Weber Shandwick, shares a few thoughts on what it...Jane Technologies’ Emily Williams on defeating endless feedback loops
Emily Williams, Creative Director at Jane Technologies, shares a few thoughts on what it means to...ClickUp’s Melissa Rosenthal on fostering fearless creatives
Melissa Rosenthal, Chief Creative Officer at ClickUp, shares a few thoughts on what it means to...Katrina Alonso on the risk of not taking risks
Katrina Alonso, a freelance creative, shares a few thoughts on what it means to excel in the role.Jeffrey Butterworth on being your own hero
Jeffrey Butterworth, Chief Creative Officer at Butterworth Collective, talks about his creative...Grey Group’s Michael de Wit on fostering a collaborative creative environment
Michael de Wit, a Creative Director at Grey Group, shares a few thoughts on what it means to...Swope Films’ David Swope on leaving a few details up to interpretation
David Swope, Creative Director of Swope Films, shares a few thoughts on what it means to excel in...symplr’s Adam Dines on making brave decisions
Adam Dines, Creative Director at symplr, shares a few thoughts on what it means to excel in the...Wieden + Kennedy’s Jacobi Mehringer on putting out work people want to steal
Jacobi Mehringer, Senior Creative at Wieden + Kennedy, shares a few thoughts on what it means to...The Brooklyn Nets’ Kerry Paul on the dimensionality of creative work
Kerry Paul, Creative Director at BSE Global and the Brooklyn Nets, shares a few thoughts on what...Will Galperin on manifesting a level of care in your work
Will Galperin, freelance creative director, shares a few thoughts on what it means to excel in...Team One’s Philipp Dietz on the necessity of leaving your comfort zone to produce great work
Philipp Dietz, Creative Director at Saatchi & Saatchi’s Team One — the agency of record for Lexus...The Boston Bruins’ Mark Majewski on the joys of of creating for an audience of sports fans
Mark Majewski, Director of Creative Services at the Boston Bruins & TD Gardens, shares a few...Todd Grinham & Brittany Poole on not losing the plot
Todd Grinham & Brittany Poole, freelance creative directors, share a few thoughts on what it...Breathing Fire: Six ways Air is smoking traditional DAMs 🔥
Air is a creative operations system offering an all-in-one solution for creative teams drowning...R/GA’s Chapin Clark on what defines success in creative work
Chapin Clark, Executive Creative Director at R/GA,, shares a few thoughts on what it means to...Paramount+’s Kieron Mullarkey on creative as “a business of opinion”
Kieron Mullarkey, Creative Director at Paramount+ and Pluto TV, shares a few thoughts on what it...Headspace’s Joseph Mains on turning ego on and off to achieve creative vision
Joseph Mains, Creative Director at Headspace, shares a few thoughts and pieces of advice on what...FIG’s Emily Sheehan on defeating the fear that kills great creative ideas
Emily Sheehan, Creative Director at FIG, shares a few thoughts on what it means to excel in the...This is THE Way To Organize Your Workspace
Five tips to organize your Air workspace — by following these tips, you'll be on your way to...Brooklinen’s Jess Gary on what changes as you move from designing to creative direction
Jess Gary, VP, Executive Creative Director at Brooklinen, shares a few thoughts on what it means...Associate Creative Director Erika Canfijn on establishing and defending a creative north star
Erika Canfijn, a freelance Associate Creative Director, shares a few thoughts on what it means to...All About Advanced Share URLs
Learn how to take advantage of the advanced settings for share links on Air to share content in a...Chewy’s Josh Reese on letting creative drive brand strategy
Josh Reese, Creative Director, Brand Marketing at Chewy, shares a few thoughts on what it means...Toast’s Jon Reil on building and leading creative teams
Jon Reil, Senior Director of Brand & Creative at Toast, shares a few thoughts on what it means to...Air vs. SharePoint
A comparative analysis of 5 features areas on Air versus on SharePoint.Warner Bros. Discovery’s Larissa Machado on enabling a creative team’s ambition
Larissa Machado, a Creative Director at Warner Bros. Discovery,, shares a few thoughts on what it...ESPN NY’s Mike Brownsher on why riffing is the key to good collaboration
Mike Brownsher, Creative Services Director at ESPN NY,, shares a few thoughts on what it means to...Air vs. Google Drive
Comparing Air and Google Drive, two great options for cloud storage and collaboration.The Las Vegas Aces’ Katie Morgan on being a good steward for the people whose stories you tell
Katie Morgan, Creative Director at the Last Vegas Aces, shares a few thoughts on what it means to...Brrrn’s J. W. Crump on solving creative ops challenges to set a creative team up for success
J. W. Crump, Director of Creative Operations at Brrrn, shares a few thoughts on what it means to...New York Film Academy’s Liz Hinlein on the nuances between craft and creativity
Liz Hinlein, Creative Director at the New York Film Academy and an independent director, shares a...Securitas Technology’s Quinn Struke on how life experience shapes creative work
Quinn Struke, Global Creative Director at Securitas Technology, shares a few thoughts on what it...Air’s Plus Plan vs. Air’s Pro Plan
Explore the differences between Air's to self-serve paid plans, Plus and Pro.Renkewitz Studios’ Kris Renkewitz on how the internet changed creative work for better and worse
Kris Renkewitz, President of Renkewitz Studios, shares a few thoughts on what it means to excel...A+E Networks Latin America’s Javier de Innocentis on building a team that trusts each other
Javier de Innocentis, Sr. Creative Director at A+E Networks Latin America, shares a few thoughts ...Sprinklr’s Jan Zlotnick on approaching a creative brief with the care of an architect
Jan Zlotnick, Global Brand Creative Director, at Sprinklr, shares a few thoughts on what it means...160over90’s Lina Yaghi on turning an idea into emotionally resonant creative work
Lina Yaghi, Associate Creative Director at 160over90, shares a few thoughts on what it means to...Universal Pictures’ Peter Lung on reserving energy for wild, envelope-pushing creative work
Peter Lung, Creative Director at Universal Pictures, shares a few thoughts on what it means to...Super Massive Fun’s Tim Canton on providing mentorship and inspiration
Tim Canton, Creative Director at Super Massive Fun, shares a few thoughts on what it means to...Mejuri’s Eve Maidenberg on the purpose and evolution of creative operations
Eve Maidenberg, VP of Creative Operations at Mejuri, shares a few thoughts on what it means to...The Utah Jazz’s Chris George on the power of opportunity and importance of operations
Chris George, Senior Creative Director at the Utah Jazz, shares a few thoughts on what it means...Burrell Communications’ Quint Xavier Roper-Sirvent on building winning teams with diverse talent
Quint Xavier Roper-Sirvent, Creative Director at Burrell Communications, shares a few thoughts on...Fairgame Golf’s Andrew Haynes on figuring out how to take your client along with you
Andrew Haynes, VP Executive Creative Director at Fairgame Golf, shares a few thoughts on what it...PUMA’s Sonya van Heyningen on the creative director’s duty to keep their team happy
Sonya van Heyningen, Associate Creative Director at PUMA, shares a few thoughts on what it means...Superdigital’s Assaf Swissa on knowing when to be loud and when to get out of the way
Assaf Swissa, Founder and Creative Director of Superdigital, shares a few thoughts on what it...The Denver Broncos’ Kevin Johnson on the subjective nature of creative work
Kevin Johnson, Creative Director with the Denver Broncos, shares a few thoughts on what it means...Designerds’ Melody Julius on learning to love and trust the power of failure
Melody Julius, Creative Director at Designerds, shares a few thoughts on what it means to excel...AMP Agency’s Liz Furze on the art and science of building a creative team
Liz Furze, Creative Director at AMP Agency, shares a few thoughts and pieces of advice on what it...HelloYoung Films’ Ernst Bernard on recognizing your worth as a creative
Ernst Bernard, Creative Director at HelloYoung Films, shares a few thoughts on what it means to...Inspira Marketing Group’s Treasure Neal on being an effective leader to creatives
Treasure Neal, Creative Director at Inspira Marketing Group, shares a few thoughts and pieces of...Lonely Planet’s Annie Greenberg on what it really means to be a creative director
Annie Greenberg, Executive Creative Director at Lonely Planet, shares a few thoughts and pieces...FatShiba’s Kerry Laster on the importance of transparency and honesty
Kerry Laster, Principal Creative Director at FatShiba, shares a few thoughts and pieces of advice...Salesforce’s Jessica Bognar on putting the work you do in perspective
Jessica Bognar, Creative Director at Salesforce, shares a few thoughts and pieces of advice on...Morgan Young on managing both creative ops and art direction at a startup
Morgan Young, freelance creative director, shares a few thoughts and pieces of advice on what it...160over90’s Ramon Ariel on taking the Phil Jackson approach to creative direction
Ramon Ariel, a Creative Director at 160over90, shares a few thoughts and pieces of advice on...Jenna Josepher on shifting her focus as a creative director from winning awards to mentoring
Jenna Josepher, an independent creative director, shares a few thoughts and pieces of advice on...Tomgirl’s Abby Diamond on how and when to communicate with your creative clients
Abby Diamond, Tomgirl’s President & Creative Director, shares a few thoughts and pieces of advice...Vevo’s Tomas Alvear on what it takes to create videos that translate the emotion of a song
Tomas Alvear, a Creative Producer and Director at Vevo, shares a few insights and pieces of...Audra V. Pace on the differences in creative work at agencies versus a media company
Audra V. Pace, an independent Creative Director, shares a few insights and pieces of advice on...Erin Smith on why mentorship is the core responsibility of a creative director
Erin Smith, a freelance Creative Director, shares a few insights and pieces of advice on what it...David Oswald on the core similarities of advertising to audiences in different countries
David Oswald, Freelance Creative Director, shares a few thoughts and pieces of advice on what it...HubSpot’s Global Head of Creative on Creative Ops: Protect your creatives’ time
Dmitry Shamis tells us what Creative Ops looks like at HubSpot and why it’s such an important...Scotts Miracle-Gro’s Nick Bayne on the difference between in-house and agency work
Nick Bayne, Executive Creative Director at The Scotts Miracle-Gro Company, shares a few insights...Jean Park on solving business problems with creative-forward solutions
Jean Park, a freelance Creative Director and Brand Consultant, shares a few insights and pieces...EA SPORTS FIFA’s Eric Beard on maintaining passion in creative work
Eric Beard, a Creative Director at EA SPORTS FIFA, shares a few insights and pieces of advice on...APM Music’s Robert Navarro on giving clients the music they asked for
Robert Navarro, Creative Director at APM Music, shares a few insights and pieces of advice on...Five reasons why Air beats a DAM every time
Don't take it from us, take it from our terrifying new friend, AI 🤖.Clear lines of communication are critical for effective Creative Operations
Cristina Pandol, the Warrior’s new Creative Director, discusses her approach to the challenges,...Driving efficiency with limited resources: Shane Hegde on Creative Ops
Air’s CEO shares learnings from over 100 conversations with creative directors about what’s...Bouncers for the Creative team: Mural’s Erika Kincaid on Creative Ops
Mural’s Sr. Director of Design Operations teaches us about her approach to Creative Ops. Learn...How to save time, as a creative or marketer, using Air Flow
Air Flow, our new desktop app, lets you access your Air workspace from any creation or...“It takes a lot of emotional intelligence to be in a job like this”: May Aboubakr on Creative Ops
A conversation with May Aboubakr, VP of Creative & Marketing Internal Operations at Chobani,...“Creative ops is the glue for all creative work”
A conversation with Mara Isip, Creative Director at Zocdoc, about the skills necessary to be a...I spoke to 20 creative directors in 2 weeks; here are 5 things I learned
Air's CEO, Shane Hegde, shares 5 insights drawn from 20 discussions with creative directors about...What does “successful creative collaboration” even mean? We interviewed 20 marketers to find out
Creative collaboration is difficult to define and even harder to sustain. We asked 20 marketing...How to plan your social content calendar right: Lessons from Curology
Curology strategically plans their social content calendar to include visual assets the educate,...Creative and Marketing teams clashing? These tools can help
If your creative and marketing teams are clashing, don’t start finger-pointing: Blame your legacy...Why on-asset feedback is a must in creative work
Delivering creative feedback is only difficult because you let it be. Fix that with on‑asset...How to give better feedback: Show and tell
How people who lack a full vocabulary and knowledge of visual work can better translate their...
