Support NYC DTC
New York is home to some of the world’s most beloved brands. Unfortunately, COVID-19 has threatened the future for many of these businesses, which in turn threatens the culture of NYC and the lives of artists, entrepreneurs, marketers, and developers that make this city so special.
In hopes of putting more products in shopping carts and smiles on faces, we created an interactive map of direct-to-consumer brands based in NYC. Their employees are currently working remote, but we wanted to illustrate the true creative energy of the city, the way it was before coronavirus and the way it will return soon.
Click around the map at the top of the page to learn more about each business or visit their website.
If you've got a soft spot for any of these companies, if you miss seeing their subway ads, if you've ever said, "omg I love their branding," then now is the time to show your support.
With love,
The team at Air
Big thanks to Dave Hill for bringing NYC to life.
Who's who?
- 1
Air
It’s us!
- 2
Aloha
- 3
Ample Hills
- 4
Atoms
- 5
Away
- 6
AYR
- 7
BARK
- 8
Birchbox
- 9
Bird Dogs
- 10
Blue Apron
- 11
Bonobos
- 12
Branch
- 13
Brooklinen
- 14
Buffy
- 15
Burrow
- 16
by Humankind
- 17
Candid Co
- 18
Capsule
- 19
Care of
- 20
Casely
- 21
Casper
- 22
Cleancult
- 23
CUUP
- 24
Daily Harvest
- 25
Dame
- 26
Dia & Co
- 27
Eight Sleep
- 28
Equal Parts
- 29
Ever/Body
- 30
- 31
Freshly
- 32
Function of Beauty
- 33
Glossier
- 34
Great Jones
- 35
Greats
- 36
Harry's
- 37
Haute Hijab
- 38
Hawthorne
- 39
Hydrant
- 40
- 41
Kangaroo
- 42
Little Spoon
- 43
Lo & Sons
- 44
Lola
- 45
Love Wellness
- 46
Margaux
- 47
Meural
- 48
MILK Makeup
- 49
Mirror
- 50
Misen
- 51
MM Lafleur
- 52
N5 & Sunny
- 53
No Plans
- 54
Open Spaces
- 55
Otherland
- 56
Parade
- 57
Peloton
- 58
Plated
- 59
Primary
- 60
Prose
- 61
Public Goods
- 62
Quip
- 63
Ro
- 64
Rockets of Awesome
- 65
Rooted
- 66
S'well
- 67
Sabah Shoes
- 68
Sir Kensington's
- 69
Smalls
- 70
Splendid Spoon
- 71
Stojo
- 72
Sustain
- 73
Tarte Makeup
- 74
The Sill
- 75
THINX
- 76
Thursday
- 77
Twice
- 78
UNTUCKit
- 79
Warby Parker
- 80
WTHN
Hot spots
Is your DTC brand also based in New York? Fill out this form. We will continually update the list below with new submissions.
New additions
Aaptiv
Act+Acre
Andie Swim
Angela Roi
Apiece Apart
Atolla
Bearaby
Cat Person
Clean Origin
Cure Hydration
Dagne Dover
Dormify
EleVen By Venus Williams
Floravere
GLOSSLAB
Goby
Gossamer
Great Heights
Happy Valley Meat Co.
HarperSage
Holi Chow
Huron
KAHINDO
Kinfield
Lively Hearing
Maivino
maude
Miler Running
MINNA
Mosaic
Nuudii System
Ollie
Ox Verte
Parachute
Pawp
RiseWell
Rowing Blazers
Sanzo
Sol de Janeiro
Space Cowboy Boots
Stitchroom
Suitably
Swoon
Terra Kaffe
The Scrunchie Club
Tiny Organics
TUSHY
Twillory
Unbound
Uprise Art
Wild One