Support NYC DTC
New York is home to some of the world’s most beloved brands. Unfortunately, COVID-19 has threatened the future for many of these businesses, which in turn threatens the culture of NYC and the lives of artists, entrepreneurs, marketers, and developers that make this city so special.
In hopes of putting more products in shopping carts and smiles on faces, we created an interactive map of direct-to-consumer brands based in NYC. Their employees are currently working remote, but we wanted to illustrate the true creative energy of the city, the way it was before coronavirus and the way it will return soon.
Click around the map at the top of the page to learn more about each business or visit their website.
If you've got a soft spot for any of these companies, if you miss seeing their subway ads, if you've ever said, "omg I love their branding," then now is the time to show your support.
With love,
The team at Air
Big thanks to Dave Hill for bringing NYC to life.
Who's who?
1Air
It’s us!
2Aloha
3Ample Hills
4Atoms
5Away
6AYR
7BARK
8Birchbox
9Bird Dogs
10Blue Apron
11Bonobos
12Branch
13Brooklinen
14Buffy
15Burrow
16by Humankind
17Candid Co
18Capsule
19Care of
20Casely
21Casper
22Cleancult
23CUUP
24Daily Harvest
25Dame
26Dia & Co
27Eight Sleep
28Equal Parts
29Ever/Body
30
31Freshly
32Function of Beauty
33Glossier
34Great Jones
35Greats
36Harry's
37Haute Hijab
38Hawthorne
39Hydrant
40
41Kangaroo
42Little Spoon
43Lo & Sons
44Lola
45Love Wellness
46Margaux
47Meural
48MILK Makeup
49Mirror
50Misen
51MM Lafleur
52N5 & Sunny
53No Plans
54Open Spaces
55Otherland
56Parade
57Peloton
58Plated
59Primary
60Prose
61Public Goods
62Quip
63Ro
64Rockets of Awesome
65Rooted
66S'well
67Sabah Shoes
68Sir Kensington's
69Smalls
70Splendid Spoon
71Stojo
72Sustain
73Tarte Makeup
74The Sill
75THINX
76Thursday
77Twice
78UNTUCKit
79Warby Parker
80WTHN
Hot spots
Is your DTC brand also based in New York? Fill out this form. We will continually update the list below with new submissions.
New additions
Aaptiv
Act+Acre
Andie Swim
Angela Roi
Apiece Apart
Atolla
Bearaby
Cat Person
Clean Origin
Cure Hydration
Dagne Dover
Dormify
EleVen By Venus Williams
Floravere
GLOSSLAB
Goby
Gossamer
Great Heights
Happy Valley Meat Co.
HarperSage
Holi Chow
Huron
KAHINDO
Kinfield
Lively Hearing
Maivino
maude
Miler Running
MINNA
Mosaic
Nuudii System
Ollie
Ox Verte
Parachute
Pawp
RiseWell
Rowing Blazers
Sanzo
Sol de Janeiro
Space Cowboy Boots
Stitchroom
Suitably
Swoon
Terra Kaffe
The Scrunchie Club
Tiny Organics
TUSHY
Twillory
Unbound
Uprise Art
Wild One


























































































