Unlocking the Hidden Value in Every Frame: How Video Intelligence is Transforming Creative Workflows
Creative teams are producing more video content than ever—but navigating that content remains one of the most frustrating, time-consuming parts of the job. Whether it's a marketer scrubbing through hours of footage to find a five-second clip, or a videographer explaining the contents of hundreds of unlabeled files to collaborators, the problem is the same: there’s no fast or intuitive way to work with video at scale.
Air’s Video Intelligence changes that. It’s not just a feature—it’s a foundational shift in how creative teams manage, discover, and use video.
The Silent Time Sink in Creative Work
Ask any creative professional and they’ll likely admit: video content is one of the hardest types of media to manage. The more successful a team is at producing compelling footage, the more content piles up—and the harder it becomes to actually use.
The result? Hours lost to tedious work that adds no creative value. A growing disconnect between what a team has and what they can find. Video Intelligence was built to close that gap.
Turning Footage Into Actionable Assets
Video Intelligence makes video feel as skimmable and searchable as a text document—because it doesn’t just play your footage, it understands it. Here's how:
Smart Transcription
Find the exact moment you need—instantly.
Video Intelligence converts dialogue into searchable text, complete with speaker detection and synced highlighting. No more guesswork. Just type what you’re looking for and jump to the exact moment it was said.
It’s a game-changer for anyone working with interviews, testimonials, or unscripted footage. Content becomes searchable by concept, not just filename.
Video Keywords
Discover what the camera saw.
Objects, settings, and actions are automatically identified and tagged—no manual labeling required. Searching for “basketball jersey” or “sunset” pulls up every relevant clip, even if no one ever named it that.
This makes every frame in your library not just accessible, but discoverable.
Instant Summaries
Understand a video before watching it.
Get concise, AI-generated overviews that reveal the core of any video in seconds. Teams can triage footage, prioritize edits, and align faster—without pressing play.
Dynamic Chapters
Make long videos digestible.
Video Intelligence automatically divides lengthy footage into skimmable, titled chapters. Whether it’s a keynote, client presentation, or educational session, navigation becomes effortless.
The Real Impact: More Time to Create
These features aren’t just nice to have—they shift how creative teams work:
Deadlines are easier to hit
when content is instantly findable
Creative decisions improve
when teams have full visibility into their footage
Collaboration strengthens
when everyone can get up to speed fast
Content gets reused more
because it's actually easy to surface
In a fast-paced creative environment, where teams are expected to do more with less, eliminating friction makes all the difference.
Who Gains the Most?
Videographers and editors stop wasting time manually labeling footage.
Marketers and creatives find what they need, when they need it.
DAM librarians and asset managers gain scalable organization without the grunt work.
And for everyone involved, the path from raw footage to finished content gets dramatically shorter.
More Than a Feature—A Foundation
Video Intelligence isn’t just about streamlining tasks. It’s about enabling a new pace of creativity—one where video is no longer a bottleneck but a catalyst. And when paired with Air’s broader creative workspace—think time-stamped commenting, scrubbable previews, and frame-accurate navigation—the potential expands even further.
This is the start of a new era for creative workflows. One where AI doesn’t replace creativity—it unlocks it.
Ready to work smarter with video? Try Video Intelligence today, or connect with your Customer Success Manager to learn more about enabling it for your team.
