Content creation is expensive Photo and video shoots costs thousands of dollars and the fruit of that labor is stored on spotty drives. Re-shoots are impossible and catastrophe is just a power surge away. Remote work is impossible UPS estimates suggest that 10 out of 200 packages contain a hard drive that is being sent across the country so that teams can collaborate. While that stat isn't entirely accurate (maybe?), we've heard way too many anecdotes about this type of setup. Organization is non existent If you want to find that one shot from that one shoot from that one time a few years ago, you have to find that one photographer that took it. Otherwise, it'll be hours of plugging drives in and out of your computer, wasting days trying to get what you need.